Social Media Marketing

Social Media Marketing   Overview Social media marketing is one of the biggest juggernauts that internet marketing has. It can be endlessly profitable and almost all businesses understand the importance of investing into social media marketing. Many, however,...

Media Relations: Towards Better Press Coverage

Media Relations: Towards Better Press Coverage   Overview Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is...

Opinion Writing and Media Commentary

Opinion Writing and Media Commentary   Overview A good op-ed or commentary is concise. It hits hard with strong arguments, vivid images and relevant analogies. It does not just display expertise; it has to be timely and provocative. At the same time, it is not...

Gathering and Writing the News for Today’s Media

Gathering and Writing the News for Today’s Media   Overview If you are keen to find out what makes a story stand out, what editors want and how every step of the news reporting process works, this could be the course you need! In today’s climate of constant...