Media Relations: Towards Better Press Coverage

Media Relations: Towards Better Press Coverage   Overview Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is...

Opinion Writing and Public Influence

Opinion Writing and Public Influence   Overview A good op-ed or commentary is concise. It hits hard with strong arguments, vivid images and relevant analogies. It does not just display expertise; it has to be timely and provocative. At the same time, it is not...

Writing News for Digital Media

Writing News for Digital Media   Overview If you are keen to find out what makes a story stand out, what editors want and how every step of the news reporting process works, this could be the course you need! In today’s climate of constant rolling news through...

The Future of Media: Getting It Right Today

The Future of Media: Getting It Right Today OverviewDuring the past decade, digital technology has changed the way news is created and consumed.Faster mobile networks and more powerful mobile devices have reshaped journalism and news organizations. Social media, chat...