Media Spokesperson Training

by | Dec 31, 2019

Media Spokesperson Training   Overview A spokesperson is the public face and voice for an organisation and often engaged in a variety of in-person speaking engagements such as community events, conferences, as well as, media interviews. Hence, it is crucial for...

Media Relations: Towards Better Press Coverage

by | Mar 20, 2019

Media Relations: Towards Better Press Coverage   Overview Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is...

Crisis Communications and Reputation Management

by | Mar 20, 2019

Crisis Communications and Reputation Management    Overview Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to...

Opinion Writing and Media Commentary

by | Feb 13, 2019

Opinion Writing and Media Commentary  Overview A good op-ed or commentary is concise. It hits hard with strong arguments, vivid images and relevant analogies. It does not just display expertise; it has to be timely and provocative. At the same time, it is not just...

Writing News for Digital Media

by | Jan 2, 2019

Writing News for Digital Media   Overview If you are keen to find out what makes a story stand out, what editors want and how every step of the news reporting process works, this could be the course you need! In today’s climate of constant rolling news through...