by Ayesha Maria | Mar 20, 2019
Social Media Marketing Overview Social media marketing is one of the biggest juggernauts that internet marketing has. It can be endlessly profitable and almost all businesses understand the importance of investing into social media marketing. Many, however,...
by Ayesha Maria | Mar 20, 2019
Media Relations: Towards Better Press Coverage Overview Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is...
by Ayesha Maria | Mar 20, 2019
Crisis Communications: Strategies for Reputation Management and Recovery Overview Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the...
by Ayesha Maria | Feb 13, 2019
Opinion Writing and Media Commentary Overview A good op-ed or commentary is concise. It hits hard with strong arguments, vivid images and relevant analogies. It does not just display expertise; it has to be timely and provocative. At the same time, it is not...
by Ishwar Rajaseelan | Jan 2, 2019
Gathering and Writing the News for Today’s Media Overview If you are keen to find out what makes a story stand out, what editors want and how every step of the news reporting process works, this could be the course you need! In today’s climate of constant...
