by Ayesha Maria | Mar 20, 2019
Media Relations: Towards Better Press Coverage Overview Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is...
by Ayesha Maria | Mar 20, 2019
Crisis Communications and Reputation Management Overview Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to...
by Ayesha Maria | Feb 13, 2019
Opinion Writing and Public Influence Overview A good op-ed or commentary is concise. It hits hard with strong arguments, vivid images and relevant analogies. It does not just display expertise; it has to be timely and provocative. At the same time, it is not...
by Ishwar Rajaseelan | Jan 2, 2019
Writing News for Digital Media Overview If you are keen to find out what makes a story stand out, what editors want and how every step of the news reporting process works, this could be the course you need! In today’s climate of constant rolling news through...
by Ishwar Rajaseelan | Dec 14, 2018
The Future of Media: Getting It Right Today OverviewDuring the past decade, digital technology has changed the way news is created and consumed.Faster mobile networks and more powerful mobile devices have reshaped journalism and news organizations. Social media, chat...
