Social Media Marketing



Social media marketing is one of the biggest juggernauts that internet marketing has. It can be endlessly profitable and almost all businesses understand the importance of investing into social media marketing. Many, however, struggle to know where to start. In our Introduction to Social Media Marketing course, you’ll learn everything you need to know about how to set up a social media strategy, where to get started, and more.

By the end of this course, you will be able to:

  • Bridge the gap between government and staff, government and public, government and government agencies & government agencies and public (or end users)
  • Community building and relationship building, fuelled by generating discussion
  • Brand awareness & discovery (particularly if you’re using social ads)
  • Announce new products and business developments to your enthusiastic audience
  • Promote events and increase both registration and attendance
  • Increasing site traffic as a result of referral clicks
  • Driving leads and sales (though the latter should never be the immediate priority on social media)
  • Providing value to your audience and establishing your expertise in your field 

This course is for you if

  • You are a marketing or customer relations executive in government and government agencies

  • You are a personnel in charge of customer or stakeholder relations

What you will learn

  • Discover Social Media Marketing
  • Identifying Right Social Media Platform For Government and Government Agencies
  • Introduction to Facebook, LinkedIn, YouTube, Instagram and Twitter
  • Introduction to Blogging and Micro Blogging
  • Content Marketing for Social Media
  • Define Social Media Marketing Strategy
  • Develop Social Media Marketing Strategic Plan
  • Deliver Social Media Marketing Campaign
  • Measure Social Media Marketing Performance
  • Manage Social Media Communities

Meet your Trainer

Mugilan Chitambram

Course Date

TBA (9:30am to 5:30pm)

Register your interest

Download the PDF