Crisis Communications: Strategies for Reputation Management and Recovery

 

Overview

Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to listen and hear what is being said before, during and after a crisis.  

Therefore, it is pertinent to analyse the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan.

By the end of this course, you will be able to:

  • Prepare for a crisis
  • Change negative narratives in a crisis by restoring confidence and highlighting positives to stakeholders through¬†the media
  • Build trust and honesty across communication lines to emerge from crises even stronger

This course is for you if

  • You are a senior management executive

  • You are a corporate communications professional

  • You are a business owner or company spokesperson with practical knowledge and skills to manage the media, as well as, the work they produce

What you will learn

  • Defining a Crisis
  • Preparing a Crisis Management Plan
  • Message and Media Strategies
  • Testing and Refining the Crisis Communication Plan

Meet your Trainer

Premesh Chandran

S. Vicknesan

Course Date

17 & 18 July 2019 (9:30am to 5:30pm)

Other Courses in this Series

Media Relations: Towards Better Press Coverage

Register your interest