Crisis Communications and Reputation Management 



Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to listen and hear what is being said before, during and after a crisis.  

Therefore, it is pertinent to analyse the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan.

By the end of this course, you will be able to:

  • Prepare for a crisis
  • Change negative narratives in a crisis by restoring confidence and highlighting positives to stakeholders through the media
  • Build trust and honesty across communication lines to emerge from crises even stronger

What you will learn

Day 1

Defining a Crisis

  • Most Common Types of Crises
  • Five Stages of a Crisis: Preparedness, Prevention, Emergency, Response & Recovery
  • Growing Impact of Social Media

Preparing a Crisis Management Plan

  • Anticipating a Crisis
  • Vulnerability and Risk Assessment
  • Establishing a Crisis Communication Programme

Day 2 

Message and Media Strategies

  • Identifying Key Spokespersons and Influencers
  • Delivery of Key Messages under Media Spotlight

Testing and Refining the Crisis Communication Plan

  • Assessing the Crisis
  • Post-Crisis Analysis

This course is for you if

  • You are a senior management executive

  • You are a corporate communications professional

  • You are a business owner or company spokesperson with practical knowledge and skills to manage the media, as well as, the work they produce

Meet your Trainer

Note: Trainers may change due to availability.

Course Date

7 & 8 April 2021 (Wed & Thu, 9:30am to 5:30pm)

Register your interest