Crisis Communications and Reputation Management

Overview

Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to listen and hear what is being said before, during and after a crisis.

Therefore, it is pertinent to analyse the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan.

By the end of this course, you will be able to:

Prepare for a crisis
Change negative narratives in a crisis by restoring confidence and highlighting positives to stakeholders through the media
Build trust and honesty across communication lines to emerge from crises even stronger

This course is for you if

You are a senior management executive
You are a corporate communications professional
You are a business owner or company spokesperson with practical knowledge and skills to manage the media, as well as, the work they produce