Crisis Communications and Reputation Management
Overview
Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to listen and hear what is being said before, during and after a crisis.
Therefore, it is pertinent to analyse the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan.
By the end of this course, you will be able to:
- Prepare for a crisis
- Change negative narratives in a crisis by restoring confidence and highlighting positives to stakeholders through the media
- Build trust and honesty across communication lines to emerge from crises even stronger
This course is for you if
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You are a senior management executive
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You are a corporate communications professional
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You are a business owner or company spokesperson with practical knowledge and skills to manage the media, as well as, the work they produce
What you will learn
Day 1
Defining a Crisis
- Most Common Types of Crises
- Five Stages of a Crisis: Preparedness, Prevention, Emergency, Response & Recovery
- Growing Impact of Social Media
Preparing a Crisis Management Plan
- Anticipating a Crisis
- Vulnerability and Risk Assessment
- Establishing a Crisis Communication Programme
Day 2
Message and Media Strategies
- Identifying Key Spokespersons and Influencers
- Delivery of Key Messages under Media Spotlight
Testing and Refining the Crisis Communication Plan
- Assessing the Crisis
- Post-Crisis Analysis
Course Date
4th & 5th November 2020 (Wed & Thu, 9:30am to 5:30pm)