Out of every crisis comes an opportunity for an organisation to improve its relationship with key stakeholders and strengthen its reputation. A communications crisis gives the organisation permission to listen and hear what is being said before, during and after a crisis.
Therefore, it is pertinent to analyse the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan.
By the end of this course, you will be able to:
Prepare for a crisis
Change negative narratives in a crisis by restoring confidence and highlighting positives to stakeholders through the media
Build trust and honesty across communication lines to emerge from crises even stronger
What you will learn
Day 1
Defining a Crisis
Most Common Types of Crises
Five Stages of a Crisis: Preparedness, Prevention, Emergency, Response & Recovery
Growing Impact of Social Media
Preparing a Crisis Management Plan
Anticipating a Crisis
Vulnerability and Risk Assessment
Establishing a Crisis Communication Programme
Day 2
Message and Media Strategies
Identifying Key Spokespersons and Influencers
Delivery of Key Messages under Media Spotlight
Testing and Refining the Crisis Communication Plan
Assessing the Crisis
Post-Crisis Analysis
This course is for you if
You are a senior management executive
You are a corporate communications professional
You are a business owner or company spokesperson with practical knowledge and skills to manage the media, as well as, the work they produce
